Back to selected outcomesCharoen Pokphand Group

Story behind the number

Document intelligence within the workflow

67%
The work, in motionWorkflow illustration

Buyers and suppliers work with documents containing information that is difficult to use within their workflow.

Reduced motion · choose a chapter to explore

My contribution

I delivered AI/OCR capabilities for watermark detection and invoice-context extraction, connecting the technical capability to user tasks. Product instrumentation informed usage analysis and subsequent iterations.

Results & context

The work contributed to a reported 67% increase in customer engagement.

AI/OCR capabilities
2Watermark detection · Invoice-context extraction
User groups
2Buyers · Suppliers
Indexed illustration · baseline = 100

The reported customer-engagement increase of 67% is equivalent to moving from 100 to 167 on the same engagement index.

Baseline index
100
Equivalent index
167

(167 − 100) / 100 = 67%

The decision & trade-off

Focus on targeted document-intelligence use cases that fit the sourcing workflow. Measure usage after release and use those signals to prioritize refinement.

AI/ML productization · Document intelligence · Workflow design · Product instrumentation