Research-led product growth

22%

The work, in motionWorkflow illustration

Research and product analysis reveal where online-learning improvements can create meaningful value.

Reduced motion · choose a chapter to explore

My contribution

I combined user research, product analysis and data-informed prioritization to shape MVP scope and roadmap direction, contributing to launch and ongoing improvement of the online-learning product.

Results & context

Iterative improvements to the online-learning product contributed to reported revenue growth of 22%.

Product activities: 3User research · MVP definition · Data-led prioritization
Growth focus: 1Online-learning product

Indexed illustration · baseline = 100

On a like-for-like product-revenue index, the reported 22% growth is equivalent to moving from 100 to 122.

Baseline index: 100
Equivalent index: 122

(122 − 100) / 100 = 22%

The decision & trade-off

Balance new functionality with improvements to existing experiences, using user evidence and product performance to prioritize useful, manageable iterations.

User research · MVP definition · Roadmap prioritization · Commercial awareness